All these year’s Muslim women have faced the problem of finding an appropriate swimwear which adheres to the Koran, which requires a lady to cover all the things except the girl face, hands and feet.
The swimwears obtainable while in the market were either not targeted for the Muslim woman as they led to exhibit of skin or were unpractical for swimming. To aptly describe how uncomfortable the swimwear designed for Muslimahs was I shall quote Aheda Zanetti who wrote to the National Geographic News stating “As an active Muslim women, I revealed it difficult to participate in certain sports, because of all the excess apparel we were putting on. Plus the veil very unpractical when playing sports”.
For a market that was not targeted by big market share holders like Nike scattering small companies took the initiative of designing something fruitful for Muslimahs. People like Zanetti, Oliver Momeni and Hasema saw a great potential and design need while in the market of swimwear for Muslimahs. Zanetti, is the owner of Ahiida, an Australian company that models women’s sportswear. Oliver Momeni started his venture of Bodykini towards 2007, based towards Spain and Hasema a Turkish company started designing a line of swimwear for men, woman and kids. Among all these stuff the most admired and reviewed is “Bodykini”.
Surely, Oliver had the support and opinions of his Iranian family members and an experience of over 20 years while in the family textile business. Before designing the final product “Bodykini”, Oliver conducted quite a few market research and held talks with several Muslim woman. On the course of his time, he learned the important attributes targeted while designing the swimsuit. He designed Bodykini which is a complete blend of a swimsuit that looks great, designed for modest comfort, adheres to Islam’s tradition and most importantly lets woman swim without any fear.
It does for this reason by removing all the excess fabric that the previous swimwear provided like the veil, pants and skirts. Oliver incorporated every thing into 2 primary piece of apparel: a shirt with a hijood that serves as a close-fitting headpiece, which firmly lays on the head without slipping and a pant. The fabric used is a high quality water-repellent fabric that is not only highly Chlorine resistant however as well provides protection from ultraviolet rays. The advantage of using a Polyester material is that it has low river absorbency, dries fast and ensures complete stretch towards all directions leading to comfortable swimming or aqua-sport.
The Bodykini comes towards two colours to choose from and two unique features. The preliminary feature is the two elastic bands that are attached at the inside for the pants that get buttoned to the inside for the suit, which prevent the suit from floating in the event the swimmer performs a feet preliminary dive. The second feature is the small pocket with a zipper while in the pants; ideal for keeping small stuff like keys or money.
For this reason now, with stuff like Bodykini both the problems namely: meeting the Islamic classic requirements and availability of a comfortable swimming garment for woman, are solved.
Bodykini is obtainable online at bodykini. com. Along with this Bodykini has been launched while in the Middle East and is obtainable towards Dubai at Al Boom Marine retail stores or at the Dubai Females Club.
Now, Islamic woman can remain more active and enjoy the aqua sports with the power of Bodykini.
The Bodykini modest swimwear is becoming fashionable among not only the Muslim population however as well among all those woman who love to cover their bodies and prevent the tans while enjoying the relaxing river.
Having said all this, Oliver Momeni is not only being thanked by all Muslim woman for introducing such a stunning product while in the market however the big players are looking forward to promote stuff like Bodykini which is showing a very good grip on the swimwear market. Taylor, of Azizah Magazine, says that
“In one other 15 years there’s going to be a sizable Muslim consumer market and lots of demand”.
I think we’re where the Hispanic market was 20 years ago, and today the Hispanic market is a big consumer market. ” Further more, Arun Jain, a marketing professor at the University of Buffalo towards New York State, confirms and states that given the growth potential for the Muslim community while in the United States, major sportswear manufacturers could be missing out on an probability to break into an emerging market. Moreover, more than only the Muslim woman the modern world woman comprising of Christian, Jews and others don’t appear the need to exhibit off their bodies and strive to be modest.
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