As many doll collectors (and little girls, of course) know, 2005 has been the “year of the Bratz.” Bratz dolls have replaced Barbie dolls in many countries as the top selling dolls, bringing an end to Barbie’s control of the doll market and giving birth to what may be called “the age of the Bratz dolls.”
But what’s the main reason behind little girls preferring Bratz dolls over their formidable competition? The answer is simple: coolness. While a lot of moms out there seem to avoid buying Bratz because of their diva looks, the excess of makeup on the dolls’ faces, their bad attitude expressions and the “trashy” clothes they wear; these precise features are what make little girls (and not-so-little too) go crazy for Bratz dolls. Let’s face it: reality shows us that more and more young women every day tend to adopt the latest fashions and trends, so it is rather logical for a little girl to prefer stylistic Bratz dolls over the more conservative and outdated Barbie dolls.
It seems to me that MGA Entertainment (the creator of Bratz dolls) made the right choice when they started producing these cool fashion dolls back in the summer of 2001 since these chunky, ten-inch vinyl dolls are the number one choice among girls between 8 and 12 years of age.
Maybe the reason for the popularity of the Bratz dolls is the large number of accessories available: from clothing for different seasons to mini-malls, from a sushi restaurant to a cool disco, these Bratz seem to know how to have fun! The various Bratz available consist of: Bratz Angelz (indeed, they are rock and roll superstars!), and of course the actual Angelz tour coach as well as party plane (every rock and roll celebrity must have 1…), the cool Crazy Western Bratz (I simply adore individuals little cowboy hats and the horse), the actual basic Step Out Bratz dolls, as well as (my favorites) the Bratz Fire Girlz. There is also a couple of little Bratz (the Bratz Babiez, Phoebe and Roxxi) to choose from. I specially recommend the Bratz Holiday Doll, a nice lovely doll with a beautiful long evening dress.
There is also a huge number of cool playsets for the Bratz, including the CampFire tent, the limousine, a sushi – karaoke bar, the Bratz shopping mall, the retro cafe, and a vast selection of different places where your Bratz dolls can hang out.
MGA Amusement offers, as offers many other doll-producing companies, launched the line of make-up and many other way of life products for girls to fit the “Bratz toys experience.Inch Maybe the largest news in this region may be the brand new type of Bratz consumer electronics. A portable DVD player, a digital video recorder (yes, a Bratz camcorder!) and a TV/DVD combo are just some of the Bratz dolls electronic products available. Bratz dolls DVD’s, a video game and even a movie to be released this year complete the magical Bratz dolls world.
